Apple Events
Apple Event 2018
Every year, Apple host the biggest tech event in the world. In the Apple Special Event during September usually unveils the newest iPhone and Apple Watch. The brand invites a very reduced group of journalist and influencers from all over the world to cover the event at the Steve Jobs Theater in Cupertino. Less than 250 guests with extraordinary communication skills and a large number of followers, viewers and readers are invited to attend to this event.
Victor Abarca was invited to attend the September’s Apple Event as a press guest.
This Apple event was his first, and also it was the first year that Apple invited a Spanish-speaking youtuber/influencer to share his thoughts on the new products to the rest of the Spanish speaking market around the world.
Apple Event Experience (2018)
Apple Event (2019)
The September’s Apple Event was the third one that Victor Abarca was invited. After the release of the iPhone XS (2018), the special event hosted in New York for the presentation of the new iPad Pro (2018) and the WWDC (2019), Victor came back to Cupertino for the presentation of the new iPhone 11 and 11 Pro.
Both videos were trending on YouTube and quickly gained over 2 Million views.
After these Apple Events we have keep creating content about the brand approaching its style of communication: technology and lifestyle become hand in hand.
